How can you:

- easily measure website’s search engine optimization?
- estimate your search engine optimization consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert secrets to track search engine optimization progress on the fly.

For a site optimizer, data is the single most powerful weapon. Three reasons why:

1. Data defines you as an search engine optimization.
If you don’t play hard with information, neither customers nor the industry will take you seriously.

2. Information says you how well you are doing.
I am all about customer feedback but 1st thing you got to do is root through your proper data to get your search engine optimization strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a customer make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? No. Your boss needs reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily using search engine optimization software. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting system for your business.

I am all for automation in my company because the amount of sites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO reporting software out there, you can keep track of your search engine optimization progress quickly and easy, just like thousands of search engine optimization professionals do across the globe.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the software sends out updated and personalized optimization reports to my clients as a follow-up and directly to your inbox for a quick review.
Not only are SEO apps reports convenient but they are also professionally styled and full of graphs so the design is one less headache I have to think about.

If you wonder what sorts of metrics are vital for search engine optimization reports, I’ve pinpointed 3:

1. Keyword metrics:
- keyword rankings in targeted SEs
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building information
- Number and quality of customer backlinks
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page search engine optimization metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure analisys data

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